The Cutting Edge: Beauty Game Changers

| 07.07.2017


The Cutting Edge: Beauty Game Changers

June 23, 2017June 12, 2017

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by Sarah Anderson

When a new beauty idea comes out, the world lights up with hope and elation from all of the adventurous product seekers across the globe. The promise of a new day free of beauty woes catapults our imagination to venture into a utopian world of instant hydration, perfectly moisturized and plumped lips, makeup that adjusts to our pH and mood, and brushes that tell us exactly what our hair is trying to. Here are some beauty breakthroughs to bring excitement and adventure to your daily routine.

Gel Base & Top Coat

Enjoy the at-home, long-lasting gel manicure without saying goodbye to your old standbys. This base and top coats turn every bottle of polish into a gel manicure, no LED light required.

Smart Brush

Pave your road to a healthy mane and get ahead of summertime hair damage! This brush will use a built-in microphone and conductivity sensors to let you know the status of your hair’s manageability, frizziness, dryness, split ends, and breakage via a mobile app.

Color-Changing MakeUp

Indulge in a land where green shades turn into a rosy hue to complement every person and skin tone. This line of green makeup reacts to your skin’s pH balance and complexion to give you a personalized and unique color every time.

Lip Masks

Revel in luscious and pampered lips all day — without the chap stick. Leave the plumping and moisturizing for a one-time lip mask and fear the matte liquid lipsticks no more. Lay the mask on clean lips for 15-20 minutes and soak up the oils, vitamins, and collagen for a perfect pout 2-3 times a week.

Clay Masks for Your Hair

Let your hair experience the powerful effects of a clay detox. Whether you buy it in the store or make it at home, enjoy extra-clean hair full of volume and free of toxins. Apply the mask to clean hair, wait five minutes or so depending on the instructions of the specific mask and wash it out. Use weekly, monthly, or as needed for some serious hair rejuvenation!

Dry Oil

For your face or hair, dry oil products offer an immediate dose of intense, lightweight hydration. No more straw-like ends after a couple of days of dry shampoo, and no more waiting for your beloved face oils to sink into your skin before applying makeup. Simply spritz the oil directly onto your hair or skin in a pinch or as a daily moisturizing ritual.

Sarah shuffles between editorial support, content production and advertising at WLM. She loves her job so much, and isn’t just saying that to impress her boss.